Pubscout All categories

Science Fiction & Fantasy

Urban Fantasy KDP Category Guide

Amazon KDP Category Guide — BSR benchmarks, competition data, and how to rank

Category Overview

Kindle Store › Kindle eBooks › Science Fiction & Fantasy › Fantasy › Urban

Competition Level

High Competition
8/10

BSR Benchmarks

Metric Benchmark
BSR to reach Top 10 < 200
BSR to reach Top 100 < 2,000
Average Price $3.99–$5.99

Urban Fantasy has a crossover audience with Paranormal Romance. Female protagonists with supernatural abilities in a contemporary city setting dominate. The lines between Urban Fantasy and Paranormal Romance blur frequently.

How to List Your Book in This Category

  1. 1 Open your KDP Bookshelf and go to your book's details page.
  2. 2 Under "Categories", click Browse Categories.
  3. 3 Follow the path: Kindle Store › Kindle eBooks › Science Fiction & Fantasy › Fantasy › Urban
  4. 4 If the subcategory is not selectable directly, contact KDP support and provide the BISAC code. BISAC: FIC009130
  5. 5 You can hold up to 3 categories per book — use all three.

Tips for This Category

  • Female protagonist with a unique ability is the genre expectation
  • Series of 4-6 books are the standard — plan ahead
  • Romance subplot is expected but should be secondary to the supernatural threat

Related KDP Categories

Paranormal Romance Epic Fantasy Dark Fantasy