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Health, Fitness & Dieting

Exercise & Fitness KDP Category Guide

Amazon KDP Category Guide — BSR benchmarks, competition data, and how to rank

Category Overview

Kindle Store › Kindle eBooks › Health, Fitness & Dieting › Exercise & Fitness

Competition Level

High Competition
7/10

BSR Benchmarks

Metric Benchmark
BSR to reach Top 10 < 300
BSR to reach Top 100 < 3,000
Average Price $3.99–$6.99

Exercise & Fitness has a dedicated year-round readership. Home workout and strength training books dominate. Illustrated guides with exercise photographs require higher production investment but command premium prices.

How to List Your Book in This Category

  1. 1 Open your KDP Bookshelf and go to your book's details page.
  2. 2 Under "Categories", click Browse Categories.
  3. 3 Follow the path: Kindle Store › Kindle eBooks › Health, Fitness & Dieting › Exercise & Fitness
  4. 4 If the subcategory is not selectable directly, contact KDP support and provide the BISAC code. BISAC: HEA007000
  5. 5 You can hold up to 3 categories per book — use all three.

Tips for This Category

  • Home workout content (no gym equipment) has broadest audience appeal
  • Strength training for women is a high-growth sub-niche with strong KU readership
  • Illustrated guides with photographs justify $9.99–$12.99 price points

Related KDP Categories

Weight Loss Diets