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Self-Help

Mental Health Self-Help KDP Category Guide

Amazon KDP Category Guide — BSR benchmarks, competition data, and how to rank

Category Overview

Kindle Store › Kindle eBooks › Self-Help › Mental Health

Competition Level

Medium Competition
6/10

BSR Benchmarks

Metric Benchmark
BSR to reach Top 10 < 600
BSR to reach Top 100 < 5,000
Average Price $3.99–$5.99

Mental Health self-help is growing rapidly and has strong gifting demand. Anxiety, depression, and ADHD are the highest-volume sub-topics. Workbook format consistently outperforms pure narrative non-fiction.

How to List Your Book in This Category

  1. 1 Open your KDP Bookshelf and go to your book's details page.
  2. 2 Under "Categories", click Browse Categories.
  3. 3 Follow the path: Kindle Store › Kindle eBooks › Self-Help › Mental Health
  4. 4 If the subcategory is not selectable directly, contact KDP support and provide the BISAC code. BISAC: SEL023000
  5. 5 You can hold up to 3 categories per book — use all three.

Tips for This Category

  • Workbook format with exercises outperforms prose-only mental health books
  • Anxiety is the highest-search sub-topic in this category
  • Trauma-informed framing is the current best-practice language expectation

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