Category Overview
Kindle Store › Kindle eBooks › Business & Money › Entrepreneurship
Competition Level
Very High Competition
9/10
BSR Benchmarks
| Metric | Benchmark |
|---|---|
| BSR to reach Top 10 | < 100 |
| BSR to reach Top 100 | < 1,000 |
| Average Price | $4.99–$7.99 |
Entrepreneurship is the most competitive business category on Amazon. Celebrity founders and established business authors dominate. New authors must target a specific entrepreneurship sub-niche: bootstrapped startups, solopreneurs, or a specific industry.
How to List Your Book in This Category
- 1 Open your KDP Bookshelf and go to your book's details page.
- 2 Under "Categories", click Browse Categories.
- 3 Follow the path: Kindle Store › Kindle eBooks › Business & Money › Entrepreneurship
- 4 If the subcategory is not selectable directly, contact KDP support and provide the BISAC code. BISAC: BUS025000
- 5 You can hold up to 3 categories per book — use all three.
Tips for This Category
- Niche by business type: e-commerce, freelancing, SaaS, or brick-and-mortar
- Author credibility matters — share specific results and revenue figures
- Case studies outperform theoretical frameworks for this audience