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Business & Money

Marketing & Sales KDP Category Guide

Amazon KDP Category Guide — BSR benchmarks, competition data, and how to rank

Category Overview

Kindle Store › Kindle eBooks › Business & Money › Marketing & Sales

Competition Level

High Competition
7/10

BSR Benchmarks

Metric Benchmark
BSR to reach Top 10 < 300
BSR to reach Top 100 < 3,000
Average Price $4.99–$7.99

Marketing books have consistent professional demand. Social media, content marketing, and AI-enhanced marketing are the fastest-growing sub-topics. Digital marketing specific to a platform (LinkedIn, TikTok) is a strong sub-niche strategy.

How to List Your Book in This Category

  1. 1 Open your KDP Bookshelf and go to your book's details page.
  2. 2 Under "Categories", click Browse Categories.
  3. 3 Follow the path: Kindle Store › Kindle eBooks › Business & Money › Marketing & Sales
  4. 4 If the subcategory is not selectable directly, contact KDP support and provide the BISAC code. BISAC: BUS043000
  5. 5 You can hold up to 3 categories per book — use all three.

Tips for This Category

  • Platform-specific marketing (TikTok ads, LinkedIn organic) is less saturated
  • AI-enhanced marketing workflows are a timely and under-published sub-niche
  • Business readers pay higher prices — $7.99–$9.99 is acceptable for credible authors

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