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Health, Fitness & Dieting

Mental Health & Wellbeing KDP Category Guide

Amazon KDP Category Guide — BSR benchmarks, competition data, and how to rank

Category Overview

Kindle Store › Kindle eBooks › Health, Fitness & Dieting › Mental Health

Competition Level

Medium Competition
6/10

BSR Benchmarks

Metric Benchmark
BSR to reach Top 10 < 600
BSR to reach Top 100 < 5,000
Average Price $3.99–$5.99

Mental Health books are growing across both Health and Self-Help categories. ADHD, autism, and burnout are the fastest-growing sub-topics. Workbook format consistently outperforms prose-only approaches.

How to List Your Book in This Category

  1. 1 Open your KDP Bookshelf and go to your book's details page.
  2. 2 Under "Categories", click Browse Categories.
  3. 3 Follow the path: Kindle Store › Kindle eBooks › Health, Fitness & Dieting › Mental Health
  4. 4 If the subcategory is not selectable directly, contact KDP support for assistance.
  5. 5 You can hold up to 3 categories per book — use all three.

Tips for This Category

  • ADHD and autism self-help is significantly under-served relative to demand
  • Burnout recovery and nervous system regulation are high-growth topics post-2024
  • Workbook and journal hybrid formats receive stronger reviews in this category

Related KDP Categories

Self-Help Mental Health Happiness