Pubscout All categories

Teen & Young Adult

YA Fantasy KDP Category Guide

Amazon KDP Category Guide — BSR benchmarks, competition data, and how to rank

Category Overview

Kindle Store › Kindle eBooks › Teen & Young Adult › Science Fiction & Fantasy › Fantasy

Competition Level

Very High Competition
9/10

BSR Benchmarks

Metric Benchmark
BSR to reach Top 10 < 100
BSR to reach Top 100 < 1,000
Average Price $4.99–$6.99

YA Fantasy is among the most competitive categories on Amazon. Trad-published titles and Hunger Games/Divergent comparisons dominate the top slots. Fae, royal court, and chosen one premises are saturated — fresh magic systems are the opportunity.

How to List Your Book in This Category

  1. 1 Open your KDP Bookshelf and go to your book's details page.
  2. 2 Under "Categories", click Browse Categories.
  3. 3 Follow the path: Kindle Store › Kindle eBooks › Teen & Young Adult › Science Fiction & Fantasy › Fantasy
  4. 4 If the subcategory is not selectable directly, contact KDP support and provide the BISAC code. BISAC: JUV037000
  5. 5 You can hold up to 3 categories per book — use all three.

Tips for This Category

  • Fresh magic system is the #1 differentiator — avoid tired chosen-one tropes
  • BookTok aesthetic is mandatory — cover needs to read well as a thumbnail
  • Strong female protagonist is the default expectation in this category

Related KDP Categories

Epic Fantasy YA Romance YA Dystopian